Data-Driven Marketing Strategy

I leverage tools such as SPSS, Google Analytics, and HubSpot to develop data-driven marketing strategies that optimize performance and deliver results. By analyzing performance metrics and consumer behavior trends, I consistently improve campaign outcomes, increase website traffic, and boost conversion rates, ensuring that marketing efforts are both efficient and impactful.

Social Media Marketing & Management

With extensive experience managing platforms like Facebook, Instagram, WeChat, Weibo, and TikTok, I design and execute social media strategies that foster engagement and drive brand growth. Utilizing tools like Hootsuite, I plan, schedule, and monitor content to ensure consistency and maximize audience interaction. My expertise in Google Ads and Facebook Ads has enabled me to run highly targeted campaigns, consistently delivering measurable results such as increased brand visibility and customer acquisition.

Website Development & Management

I specialize in designing and managing user-centric, performance-optimized websites using platforms such as WordPress, Wix, and Webflow. My focus is on creating responsive designs that enhance user experience while adhering to SEO best practices to improve search engine visibility. Through thoughtful site navigation improvements and design updates, I ensure that websites align seamlessly with brand identity and marketing objectives.

Content Marketing & Email Marketing

Content creation is at the core of my marketing approach. I have successfully developed and implemented multimedia content strategies—including videos, infographics, and articles—that elevate brand messaging and engage target audiences. In email marketing, I create personalized, data-driven campaigns using Mailchimp that nurture leads and drive conversions, contributing to sustained customer engagement and retention.