At the 2020 Shanghai International Dental Equipment & Materials Exhibition (Dentech China), I led the marketing efforts for DentaFilm, successfully promoting the company’s innovative dental technologies. My responsibilities included coordinating the booth setup and on-site management, ensuring a professional and visually appealing booth design that enhanced the company’s brand image and provided a positive interactive experience for attendees. I also collaborated with the team to design and produce brochures showcasing DentaFilm’s latest dental technologies, delivering clear and compelling information to attract potential customers. During the event, I was responsible for collecting attendee information and feedback, providing valuable market insights and supporting future marketing strategy development. In addition, I planned and executed an online promotion strategy, leveraging social media and digital platforms to increase visibility and align the event with the company’s overall marketing strategy. These efforts significantly boosted DentaFilm’s brand visibility at the exhibition, expanded its influence, and attracted more potential customers.