CARP – Enhancing the Rights and Quality of Life for Older Canadians Through Market Research

Overview:
In the CARP project, I led the design of the questionnaire and market research. CARP, the Canadian Association of Retired Persons, is dedicated to improving the rights and quality of life for older Canadians. The core task of this project was to gather feedback from website visitors on CARP’s services, benefits, and new educational programs. This research provided data to support future marketing and membership strategies. My role encompassed the entire process, from consumer insights to the implementation of marketing strategies, ensuring that CARP’s services were tailored to the target audience’s needs.

Involvement:
Through this project, I conducted in-depth market research and data analysis to help CARP better understand member needs and design more targeted services and marketing strategies. The project allowed me to significantly enhance my skills in digital marketing, content creation, brand building, and market analysis, providing a strong foundation for CARP’s future development.

Key Takeaways:
In the CARP project, I combined data-driven marketing strategies with consumer insights, which helped improve member satisfaction and uncover new market opportunities. This process strengthened my core skills in market analysis, digital marketing, and brand strategy development.